• Coaching ethics means conforming to professional standards or moral conduct. Cheer and Dance coaches have a tremendous influence in the education of an athlete. Never place the value of winning above the value of instilling the highest ideals of character. 
• Coaches should consistently uphold the integrity of the profession; strive to set an example of the highest ethical and moral conduct. 
• Coaches should have thorough knowledge of the safety rules. 
• Competition administrators and judges shall have the respect and support of the coach. Public criticism of competing athletes, teams, coaches, competition administrators, or judges is unethical. Conduct that incites athletes or spectators against these personnel is unethical. Constructive criticism or concerns should be directed to the WACPC Board of Directors.  
• Coaches shall actively use their influence to promote sportsmanship.  

While it is impossible for competition administrators or judges to monitor the ethical behavior of athletes, teams, or coaches,
these rules exist on an honor system. 

Examples of unethical coaching may be, but are not limited to:

• Using choreography from a camp, youtube, or other video sources in its entirety or in large sections.
• Displaying poor sportsmanship during or after the competition or awards.
• Using ineligible athletes.
• Failure to show proper respect during National Anthem or Pledge of Allegiance.
• Using social media to publicly criticize or bully individual athletes, entire teams, coaches, competition administrators, or judges.